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Seattle Offset Printing
Industry Terms and Lingo.

Scale
The ability to reduce or enlarge an image. To avoid distortion, some programs can maintain the ratio between width and height when you scale the image.

Scoring
This process involves partially cutting through cardboard so it will fold more neatly.

Show-through
Showthrough happens when the printed image from one site of a sheet of printed paper shows through to the other side. Usually occurs on thin newspaper or magazine printing paper. An 'off-white' sheet is often used to help reduce this in thinner paper stocks

Spot color

A spot color is an 'extra', or 'special' color that is used in addition to the CMYK four color process. The extra ink is added to its own roller on the printing press, so as to more accurately print certain colors that are hard to reproduce with CMYK inks. There are a number of companies that manufacture and specify spot colors, most common of these is the Pantone color matching system.


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