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Seattle Offset Printing
Industry Terms and Lingo.

Laid
Paper which shows thick and thin lines at right angles to each other, made by the wires used in the paper making process. Usually considered high quality.

Landscape
An image or page in which the width used is greater than the height. Also refers to the orientation of pages, tables or illustrations that are printed horizontally or "sideways." Also see portrait.

Layout
Shows how text and illustrations will be printed in relation to each other on the page.

Lithography
Method of printing utilising oil and water to enable the ink to produce a printed image. Image areas are covered with oily ink and non-image areas use water to repel the ink.

In combination with the offset printing technique - offset-litho - this is by far the most popular method of printing.


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