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Seattle Offset Printing
Industry Terms and Lingo.

Refers to the basic printing process colors - cyan, magenta, yellow, black - with K standing for black.

Camera-ready art
Artwork or type that is fully ready to be printed, especially according to the technical requirements of the printing process being used.

Coated paper
A paper treated with clay to give it a smooth and 'coated' look and feel for quality printing. Finishes can be gloss, matte and silk, amongst others. Designated as C1S for coated one side, or C2S for coated two sides.

The written text to be printed. Sometimes also used to refer to the artwork.

Cover stock
A term used by paper manufacturers for a heavy paper that is suitable for catalogs and other folders. Cover stock can come in "coated" which has a smooth surface, or "uncoated" in its original rough surface.

Crop marks
Crop marks are printed cutting lines on a printed sheet of artwork or completed print job. They are there to indicate where the publication should be trimmed.

Taking out parts or edges of an image so you can enlarge or better frame the rest of the image for printing.

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"Serving the Greater Seattle Area with unparalleled print quality and customer service since 1980"
offset printing - digital printing - catalogue printing - postcard printing - brochure printing - letterhead & envelope printing - presentation folder printing - business card printing - catalog printing - graphic design services - calendar printing - rack card printing - full service color house - booklet printing - poster printing - flyer printing label printing - maintenance manuals - black and white copy printing- variable data printing - sale sheets - annual reports - directories & much more!
Brim Press • 446 SW 153rd St. • Seattle | WA • 98166 • tel. (206) 433-8811 • fax. (206) 433-1055
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