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Seattle Offset Printing
Industry Terms and Lingo.

Bleed
Pictures or text that extend to the edge of the page without leaving a margin. To get a "bleed," you have to print the image on a larger paper and then trim the paper down to size.

Blueline
A proof where all colors, perforations and scorings show as blue images on white paper. Used to evaluate image and page geometry inexpensively.

Board
Heavier printing paper. The exact grammes per square metre (GSM) that mean a sheet is referred to as board, as opposed to paper, appears to vary between suppliers and printers. Over 200gsm - 300gsm, is a safe starting point.

Bond
A writing or printing paper that weighs 50 grams or more and is treated with a glue-like substance to make it stiffer and shinier.


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