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Seattle Offset Printing
Industry Terms and Lingo.

Debossing involves pressing an image into the sheet of paper to create an impression. Also known as tooling.

Die cut
Die cutting is the process whereby shapes are cut out of paper, or other substrates. Designers will generally have to specify a cutting grid, in their page layout or vector drawing program, that the printer will use as a guide for making the Die.

Digital Printing
A new kind of printing process particularly good for short-run jobs that need fast turnaround times. Digital printing does not use film but digital imaging technology instead. It's still working its way into the mainstream.

Dot gain
Dot gain is where the halftone dots of an image print larger than the size they were on the films or printing plates. This results in some loss of detail. Some degree of dot gain is an unnavoidable part of the printing process and there are settings in a number of desktop publishing tools to allow for this. Adobe Photoshop, in particular, has settings to allow for dot gain under it's color settings preferences.

Dots per inch (dpi)
The measurement of resolution for page printers, photo type setting machines and graphics screens. Graphics screens usually reproduce 60 to 72 dpi, most page printers 300 dpi, and typesetting systems 1,000 dpi.

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"Serving the Greater Seattle Area with unparalleled print quality and customer service since 1980"
offset printing - digital printing - catalogue printing - postcard printing - brochure printing - letterhead & envelope printing - presentation folder printing - business card printing - catalog printing - graphic design services - calendar printing - rack card printing - full service color house - booklet printing - poster printing - flyer printing label printing - maintenance manuals - black and white copy printing- variable data printing - sale sheets - annual reports - directories & much more!
Brim Press • 446 SW 153rd St. • Seattle | WA • 98166 • tel. (206) 433-8811 • fax. (206) 433-1055
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